Blog Takeover— M. Shannon Hernandez
We are doing something a little different here – a blog takeover!
I want to introduce you to my friend, client, and colleague, M. Shannon Hernandez. Shannon is a globally recognized messaging + marketing strategist and CEO of Joyful Business Revolution™.
I recently traveled to New Jersey to capture the mission and deeper purpose behind the work that Shannon does with her clients. She is here today to share her story.
Enjoy!
Eric LaCour | FILMMAKER & CREATIVE DIRECTOR
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Hello beautiful souls!
Back in May, I hired Eric to write, film and produce my brand documentary. We released this documentary to the public just a few weeks ago–and the results have been amazing (more on that in a minute.)
We work with coaches, consultants, experts, and thought leaders to help them develop messaging and organic marketing that grows their business. As a messaging and marketing strategist, my communication is very clear –this is what I do for a living afterall.
However, I want to share 3 Enlightening Moments of Brand Clarity that came because of my work with Eric on our documentary.
Before we ever met in person to film the documentary, Eric spent a lot of time with me asking deep questions about my vision, my mission, and why we do what we do. Throughout our time together in conversation, he was able to pull out the most compelling pieces of my story (pieces I often “gloss over” because they are so common to me), and arrange them into a fascinating story that captivated my audience immediately upon releasing the 10 minute documentary.
I learned that I use A LOT of jargon specific to my industry and niche. I am sure this is true for you, too. However, Eric helped me realize that the finished brand documentary needed to break down the barriers of language/concepts even more, so we could reach people on an emotional level. Eric was a genius at spotting where the jargon became a barrier–and how to say what I wanted in a different, more accessible way.
Eric helped me realize that we can use my stories to position my current and future clients as the hero of their own story. This was HUGE–and he created a masterpiece that captures the hearts and minds of ALL WHO WATCH. Eric knew how to take my challenges and setbacks and turn them into triumphs–while showing my ideal clients they can do the same–especially when they choose to work with my company for messaging + organic marketing support.
What is the result of our Joyful Business Revolution™ documentary release?
We released this documentary just 4 weeks ago–and the response has been phenomenal:
We’ve seen lots of new engagement with the brand–in terms of comments, likes, shares, and clients tagging friends with things like “Name, this is my marketing consultant! Now you know why I work with the best.”
Sales calls have been booked–in fact our calendar is FULL and I’m contemplating hiring an additional salesperson soon.
We’ve had an increase in requests for speaking engagements, collaborations, and referral partnerships.
We have new and fresh energy around the brand–and people are visiting the website to watch the documentary, and they are signing up for our marketing workshops at a record rate.
Now, I’m sure you are wondering where you can see this masterpiece Eric created for my business? Without further ado, you can watch it here.
If you are looking for a way to STAND OUT and make your current clients and future clients THE HERO IN THEIR OWN JOURNEY, I highly suggest you get on Eric’s calendar to schedule a Story Discovery Call. You will not regret it!
(You can schedule the call here.)
xo,
Shannon–The Queen of Organic Marketing
