Your Call to Adventure
When you understand strong story structure, through the lens of your everyday life, you will also understand The Hero’s Journey on a much deeper level.
And, your customers buy The Hero’s Journey–whether you realize this consciously or not. Today we are diving into The Ordinary World and The Call To Adventure. Over the next several weeks, we will be referring to this graphic in this series.
So, let’s start at the beginning: How do you reach your customers where they are, in their ordinary world, and call them to the adventure of working with you?
When they answer that call, you become their guide:
To a more promising and abundant future that involves more time, money, and/or freedom.
That helps them through their trials and tribulations, so they come back with more powerful tools, including a deeper or new understanding that allows them to implement serious change in their own lives.
Who gives the “elixir of life”, so the hero (your customer) can now implement change in his/her daily life and use the lessons they gained on their adventure.
Do you realize just how powerful the work you do is for your clients?
If so, are you using story structure to convey this power and call your future clients to the adventure of working with you?
I’d like to share a story today to illustrate steps #1 and #2 in the above graphic.
It was a normal day at the yoga studio. I was there teaching yoga and breathwork, when I met a woman named Kenzie. She shared with me a few of the things she was currently going through in her personal life. As we began deeping our conversation, I found out Kenzie has a film background–and she was working at the yoga studio while awaiting her next adventure in film.
Little did Kenzie know, I had been thinking about my own Call to Adventure: How do I help more clients become heroes of their own journey with my brand stories and films? In the past month, I I realized something in my schedule HAD to change–I was too caught up in the day to day processes and details of my business to make the impact I’m here to make.
What I wanted most was to free up some time from “being in the weeds”, so I could do the things that moved this business forward and helped more clients.
As Kenzie and I continued chatting, she shared with me that she wanted to train with a professional filmmaker to get some practical experience. Wouldn’t you know–SHE was being called to an adventure–and so was I, as a visionary leader–and her soon to be mentor.
We decided to go on our adventure together! Kenzie is now working alongside me, helping me with some of the day to day stuff that was bogging me down–and in return, I am mentoring Kenzie enabling me to work on a deeper level with my clients.
The initial phase in The Hero’s Journey is always about the hero receiving a call to adventure or a reason to go on a journey. Kenzie and I answered that call together.
In next week’s newsletter, we will explore what happens when we refuse the call to adventure. I can’t wait to continue this journey with you.
Ready to STAND OUT and help your clients answer the call with you as their guide?
If so, let’s find a time to gather for a Story Discovery Call.
with care,
Eric LaCour | FILMMAKER & CREATIVE DIRECTOR
